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‘Transformers: Age of Extinction’ Is No. 1 Film of All Time

‘Transformers: Age of Extinction’ Is No. 1 Film of All Time

Transformers 4

Transformers 4

The heavy use of Chinese elements in the film did much to win over fans in the world’s second biggest film market.

Paramount’s Transformers: Age of Extinction became China’s biggest movie last week, taking $120.61 million to bring its cume to $222.74 million, outstripping the record held by James Cameron’s Avatar ($221.9 million).

Michael Bay’s cyborg action flick, which has a strong Chinese flavor aimed at wooing audiences here, has outperformed its box office performance in North America.

Transformers: Age of Extinction registered 338,793 screenings with 17.72 million admissions after 10 days, to become the top-grossing movie in history at the Chinese box office, not accounting for inflation and currency translation, according to data for the week to June 6 from the research group Entgroup.

U.S.-based Jiaflix and the China Movie Channel (CCTV6), with its new media subsidiary M1905, are the production and promotion partners of the film. China Film Group is the sole import company in China.
Worldwide, Age of Extinction earned $575.6 million in its first 12 days in release, including $400.9 million overseas.

The movie’s success was lifted by the inclusion of popular actress Li Bingbing and heartthrob Han Geng, and lashings of product placement for everything from Chinese milk to PCs to Red Bull to authoritarian styles of government.

The movie also premiered in Hong Kong and closed the Shanghai International Film Festival, and also opened day-and-date with the rest of the world.

In an inspired piece of marketing, leading cast members of Transformers: Age of Extinction posted videos in China wishing nearly 10 million high-school students good luck in their college entrance exams.

Transformers: Age of Extinction also used many highly visible sites in Beijing and Hong Kong. In the run-up to the movie’s launch, Chinese partner Pangu, whose dragon-shaped hotel features in the film, threatened to pull out of a partnership over their profile in the film, but a last-minute deal was reached with Paramount.

Another scenic spot near the city of Chongqing was also reportedly considering legal action over not being sufficiently name-checked in the movie, but these have not affected the movie’s success in China.

In second place in China was the domestic romantic comedy The Breakup Guru, which took a solid $40.67 million to give a cume of $65.48 million after 10 days.

Directed by Yu Baimei and Deng Chao and starring Deng and Yang Mi, the movie’s performance is all the more impressive given the blanket coverage Transformers: Age of Extinction received in the multiplexes. There were barely any ads for The Breakup Guru in evidence in the theaters, so word-of-mouth clearly helped push the movie.

Still hanging in there in third place was Maleficent, which took another $4.54 million to bring its gross in China to $43.48 million after 17 days.

Chinese-Korean co-production Bunshinsaba 3 was in fourth place, taking $3.59 million in its opening weekend.

Behind that in fourth is a surprise inclusion, American Hustle, which finally gets a Chinese release date and took $1.44 million in its opening three days, presumably from the handful of people who have not yet downloaded the pirate version or bought the fake DVD.

Warner Bros’ and Legendary Pictures’ Godzilla took another $400,000 to bring its cume to $77.63 million after 24 days, followed by A Noble Spirit,whichtook another $380,000 for a cume of $750,000.
In eighth place was Grace of Monaco, which was launched by Nicole Kidman at the Shanghai International Film Festival. It took another $250,000 to bring its total to $4.08 million after 17 days. Tom Cruise’s Edge of Tomorrow took another $180,000 to bring its cume to $65.66 million after 31 days.

In 10th place was a movie about Tibet called Phurbu and Tenzin.

10 Comments

  1. TRANSFORMERS: AGE OF EXTINCTION begins after an epic battle left a great city torn, but with the world saved. As humanity picks up the pieces, a shadowy group reveals itself in an attempt to control the direction of history…while an ancient, powerful new menace sets Earth in its crosshairs. With help from a new cast of humans (led by Mark Wahlberg), Optimus Prime and the Autobots rise to meet their most fearsome challenge yet. In an incredible adventure, they are swept up in a war of good and evil, ultimately leading to a climactic battle across the world.

  2. Wow, this is the best review I’ve seen of this. Don’t care if its naff – Optimus Prime was my hero as a kid so its my duty to watch this.

  3. Just the suggestion that some random comedy featuring some random, fat “star” (no offense to her, I’m sure she’s funny… not really, though) could possibly even COMPARE to what Transformers was gonna make (as the link that brought me here actually tried to suggest as a possibility) is hysterical.

  4. I usually try to avoid films that have a rating lower than 20 % on Rotten Tomatoes but I think this will be an exception. It seems to have better human characters and that shot of of Optimus Prime on top of a Dinobot looks pretty awesome!

  5. This demonstrates how profits are shifting to the Asian market. Transformers would of been a flop if the North American market was still the dominant share of the profits. This is going to be the new reality. Heck, in China ‘Transformers 4’ is fast becoming the highest grossing movie in that country’s history.

  6. This movie is doing over 20 percent more business than the 3rd one overseas in the same markets that it is in. Much more a Differnce than the domestic tally for its a much bigger number. Not a fair comparison at all. Also with Fifa going on…….this is a very impressive number considering its not in Europe for the most part!

  7. I will go and see this but if Michael Bay mugs me off again like he has with the last two then that’s it. I will never watch another Bay film again………..unless it’s Transformers 1 & Bad Boys 2, Armageddon & the Rock…….oh and the new Turtles film.

  8. A far cry for 1.1 billion globally. Yes. Question is why make that comparison? This is transformers 4 second weekend in theaters while dark of the moon 1.1 billion was achieved throughout it’s entire theatrical main stay.

  9. This movie has terrible looking visual effect’s and the characters are forgettable as always. The only good thing in this movie is Optimus prime and Mark Wahlberg, but anything else is c**p.

  10. wish this movie was shorter. I love the transformers and I like Micheal Bay, but the movie is almost 3 hours long……argh. And I would have to devote over 3 hours of my time when it is all said and done. I think I will wait for this movie to show up on netflix or free on cable. I can’t stand long movies. I almost killed myself watching The Lord of the rings. God those movies were boring.

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